In this age of hurried lives and fragmented attention, wellness is no longer a luxury—it is a necessity. It is with deep purpose and quiet conviction that I step into this role as President of AMSPA, holding close the singular vision of Malaysia as a sanctuary for global wellness seekers.

Our country is steeped in rich healing traditions—rituals drawn from Malay, Chinese, Indian, and Indigenous roots. These are not relics of the past, but living practices that deserve to be honored, preserved, and shared with the world. It is time we place Malaysia confidently on the map for wellness tourism—not by imitation, but by celebrating what is uniquely ours.

But this is not a journey I take alone.

Together with my dedicated Board, we will build an integrated, inclusive ecosystem where every voice in our spa and wellness landscape – spa owners, yoga/pilates practitioners, retreat operators, energy healers —has a place at the table.

A harmonious whole with a shared purpose of sustainability and excellence.

We are nurturing a new generation of spa and wellness leaders—starting from the top and reaching every therapist’s hands. Through intentional learning, mentorship, and strong professional standards, we are building a culture where excellence is lived and leadership is earned.

At the same time, we hold close our Malaysian healing traditions. By preserving and sharing them with care, we ensure they remain both authentic and globally resonant.

To our members, partners, and fellow dreamers—this is a journey we will take together.

With grace. With discipline. With an unwavering belief that wellness can be our country’s quiet strength.

Su-En Kam
President, AMSPA