Discover Urutan Malaysia:
Malaysia’s Signature Wellness Experience
Urutan Malaysia is a nationally developed massage concept that represents Malaysia’s rich multicultural heritage and traditional healing practices. It is a tourism product launched by Malaysian Ministry of Tourism, Arts, and Culture (MOTAC) in 2017 to reflect the essence of Malaysian wellness. It brings together established techniques, rituals, and philosophies from the country’s diverse communities into a single, holistic treatment experience.
Designed by Malaysian wellness professionals from different ethnic backgrounds, Urutan Malaysia was developed to create a recognisable Malaysian signature massage that can be offered consistently across the spa industry, both locally and internationally.
What Is Urutan Malaysia?
In Bahasa Malaysia, urutan means massage. Urutan Malaysia goes beyond a literal definition to embody Malaysia’s collective approach to healing, wellness, and care.
Malaysia is home to more than 60 ethnic groups, including Malay, Chinese, Indian, Arab, Eurasian, and indigenous communities from Peninsular Malaysia and Borneo. Urutan Malaysia integrates key elements from these traditions into a unified treatment that reflects shared values of balance, restoration, and holistic well-being.
The treatment combines selected techniques and rituals drawn from:
- Malay deep tissue and stretching methods focusing on urat (muscle and energy pathways)
- Indigenous massage practices emphasising mobility and muscular recovery
- Chinese Qi Gong breathing to promote relaxation and energy flow
- Indian Head Massage to calm the nervous system
- Reflexology applied to the feet, palms, and ears
A Holistic Malaysian Wellness Journey
Urutan Malaysia is designed as a full sensory experience. Beyond massage techniques, the journey incorporates:
- Malaysian herbal foot soaking rituals
- Traditional therapeutic music
- Natural aromas from local herbs and spices
- Visual elements inspired by Malaysian motifs, textiles, and décor
Herbal massage oils used in Urutan Malaysia are infused with commonly used Malaysian ingredients such as ginger, turmeric, lemongrass, pandan, galangal, cloves, cinnamon, and nutmeg. These ingredients reflect generations of shared traditional knowledge influenced by Malaysia’s landscape, climate, and role in the historic spice trade.
Purpose and Industry Role
Urutan Malaysia was developed in response to the growing demand for authentic, locally inspired wellness experiences within global wellness tourism. Visitors increasingly seek treatments that reflect the cultural identity of a destination, using indigenous knowledge, techniques, and ingredients.
The initiative aims to:
- Establish Urutan Malaysia as a recognised Malaysian signature massage
- Encourage industry adoption and standardisation
- Promote Malaysian wellness heritage locally and internationally
- Strengthen Malaysia’s position as a wellness tourism destination
What to Expect
A standard Urutan Malaysia session typically lasts 90 minutes and focuses on full-body relaxation, muscle relief, and overall rejuvenation. The massage is designed to be effective yet comfortable, with pressure adjusted according to individual preference. Proper draping and professional standards are observed at all times to ensure privacy and comfort.
Urutan Malaysia places equal emphasis on the entire body, with the flexibility to focus on specific areas based on individual needs. It is suitable for both men and women, with optional variations available for female guests.
Why Urutan Malaysia is a Must-Try
Health is wealth, and Urutan Malaysia is a perfect example of investing in your well-being. It’s more than a spa treatment—it’s a journey through Malaysia’s cultural heritage, wrapped in a healing and relaxing experience.
Looking to experience Urutan Malaysia yourself or train to offer it? The Association of Malaysian Spas (AMSPA) can guide you to certified therapists and training programs, ensuring you enjoy the massage safely and authentically.
Experience Malaysia in every stroke, breath, and movement. Your Urutan Malaysia session awaits.
Urutan Malaysia Training is available through AMSPA
Urutan Malaysia Train the Trainer
RM3800
(5-6 Days)
Include Certification by MOTAC (Ministry of Tourism, Arts and Culture Malaysia)
Urutan Malaysia Massage
RM2600
(5 Days)
Learn Urutan Malaysia, open to all therapists
Urutan Malaysia Refresher Course
RM1600
(2 Days)
Verify and refresh your Urutan Malaysia skills
Hospitality with Heart
RM700
(1 Day)
Learn how to promote Urutan Malaysia
**All AMSPA Members receive 50% subsidy for training fees from AMSPA
Contact us for further details